Nudge: Improving Decisions About Health, Wealth, and Happiness

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From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking Fast and Slow

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times


Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

More than 750,000 copies sold

Bestsellers in Self-Help


Details for Nudge: Improving Decisions About Health, Wealth, and Happiness [014311526X]


AuthorRichard H. Thaler
BindingPaperback
EAN9780143115267
EditionRevised & Expanded
ISBN014311526X
Height836 mm
Length544 mm
Width81 mm
LanguageEnglish
Language TypePublished
MPN9780143115267
Number Of Items1
Number Of Pages312
Package Quantity1
Part Number9780143115267
Product GroupBook
Publication Date2009-02-24
PublisherPenguin Books
Release Date2009-02-24
StudioPenguin Books
Sales Rank1087

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